Project Role: Conceptualize a comprehensive brand strategy for Izel, a modern Mexican fashion boutique. Provide logo design, brand identity, social media, and photography
Project Summary: I developed a comprehensive branding strategy for Izel, a mock modern Mexican fashion boutique, blending contemporary aesthetics with cultural heritage. My work encompassed a distinctive logo and cohesive brand elements, high-quality promotional materials, including posters and billboards, tailored to engage a fashion-forward audience. Designed and optimized Instagram and Facebook visuals to enhance brand recognition and appeal. Captured and edited photography for two distinct clothing campaigns within Izel, ensuring dynamic storytelling and increased audience engagement. Through a strategic combination of visual storytelling, digital marketing, I positioned Izel as a forward-thinking brand that seamlessly merges modern fashion with Mexican influences.
