Project Summary: I developed a comprehensive branding strategy for Izel, a mock modern Mexican fashion boutique, blending contemporary aesthetics with cultural heritage. My work encompassed a distinctive logo and cohesive brand elements, high-quality promotional materials, including posters and billboards, tailored to engage a fashion-forward audience. I wanted the logo to reflect Mexican heritage but also subtly resemble when fabric is being cut from a pattern before it is sewn together. I designed and optimized Instagram and Facebook visuals to enhance brand recognition and appeal. Captured and edited photography for two distinct clothing campaigns within Izel, ensuring dynamic storytelling and increased audience engagement. Through a strategic combination of visual storytelling and digital marketing, I positioned Izel as a forward-thinking brand that seamlessly merges modern fashion with Mexican artists and influences.
