Project Summary: I partnered with Tingy's leadership to strengthen its digital presence and boost customer engagement through targeted content creation and brand mangement. My role involved capturing high-quality photography and video assets tailored for both social media and website use—showcasing menu items in a visually compelling way to reflect the restaurant’s unique character.
In addition to visual content, I maintained a consistent brand voice in captions and messaging, helping to create a cohesive and recognizable identity across platforms. By implementing a structured content strategy and managing day-to-day social posts, I contributed to a 20% increase in reach and brand visibility. The campaign successfully attracted new customers, enhanced community engagement, and helped drive foot traffic and online interaction, contributing to the restaurant’s growth in a highly competitive local market.
Take a look at a few of my favorite pieces from multiple Tingy campaigns. I designed content-driven activations to build anticipation, spark engagement, and strengthen the restaurant’s brand.
Note: Due to financial decisions made by mangement this establishment is no longer in service.
Menu Teasers & Polls: Interactive stories that invited followers to participate in polls and guess new menu items boosting engagement and encouraging conversation.
Short Video Clips: Video clips and gifs of product used for social media stories and posts to help with the visuals of the brand and product.
Celebration Moments: Lifestyle content photography positioning Tingy as the perfect spot for birthdays, anniversaries, and other milestones building emotional connection with the brand.
