Project Role: Social media content creation and management for existing restaurant named Tingy in McAllen, Texas. Goal of the project was to help build upon established brand identity so as to stand out in an area with similar competition.
Project Summary:
Content creation and branding support for the local restaurant helping to enhance its online presence and engagement. I provided high-quality photos and videos of their products for social media and website use. Maintaining a consistent brand voice in captions, the project effectively attracted new customers. Helping to manage social media content led to a 20% increase in reach and greater visibility, ultimately driving more traffic to the restaurant and supporting its growth in the competitive local market.
